Sales & Marketing

                          Sale's & Marketing 

These two words are identical and without marketing sales can't be done and for marketing sailing skills are required. For sale a product in market or it's target audience.

what are the basic things required?

For sales and marketing following things are required:

 * Product :- What is the product to be sold?
Product is not sold by itself ,

* Customer :- Who will buy/consume/use's the product?

* Market :- Where the customer belongs to?

In short what, whom, and where?  It means what is the product, and to whom it is for and where to sale?

Now, how and where to sale?
How to sale? 
It requirs some sailing techniques and sailing skills , First of all One should know the answer how to sale?

  The answer is very simple as the products are not live it's dead and it can't egxpress himself, so the person who is going to sale the products should have to become it's voice and identity

For this he has to adopt the product. For adapting the product he has to get entire knowledge ,so as you better know about your self. As you represent yourself so do it is expected here.

So, the following ingredients must should reqired fit sale as follows :

• Product (training) Knowledge ,
• Communication, 
• Target Audience 

• Knowledge (Product Training) :- Knowing about the product will give confidence and you feel more competent, as it gives sense of ownership .
• Communication : By knowing the product  well proper   communication based upon the need has to be communicated to the target audience.  It means you have to become a voice of the product. 
• 🎯 Targetingg to Audience : By getting knowledge and effective communication will not work to sale the products, but you must should know who is in need of the product, and have a focussed approach. 

To get the Audience for the products following has to be done -

Market research : Have a research regarding the market or the product and trend of market by doing market survey, 

1. what is buying habitt of customer ?
2. Are they in need of something better  then what they are using ? 
3. Is it a niche market or competitive market.
4. How Manyy competitorss are there?
5. Competitorss are local or global ? 
6. What extra competitor is offeringg to customers?  For example : Discount, Buy one get one free,  Cash back , Referral amounts ,Coupans, Holiday package etc.
7. How they approaching to customers ? Though Seminars, Newspapers, Media, SocialMedia, MLM, SMS, Email, Electronic Media, Posters, Banners, FM,etc.
8. What is the coast of competitor product ? 

Based upon the market survey Nd research a strong Marketing strategy has to be designed and now from here " Marketing "starts

Thus to sale a product , knowledge about the product is required but for marketing the product only product knowledge is not sufficient,
Sale's is about to generate the revenue with the proper and focused approach

Marketing is about the planning and strategy which aids to increase the revenue

It is different matter of your acceptance or rejection, if you or your product accepted well it means you had represented well,  or created the need, or the marketing strategy and product is well accepted in market by customer

Your product rejection doesn't mean that your product is not good but it is result of either the presentationn was not up-to the mark or lack of feeling of ownership. or  marketing strategy is not acceptable, or you close wrong market to sale the product.

Sale's is business to make profit and to make it profitable Marketing is required  and for marketing following are needed

• Man: - For marketing to sale a product a person is required who can represent the product by reaching to the audience and implement the planning and strategy. 
• Money:- Foreting the product money is required in planning and research 
• Time  :- The timing to launch a product is very important .

The sale's and marketing is an encyclopedia so here no particular Formula is there to be applied as this is customer driven business and the choices and thoughts are changing routinely. 

I tried to express my views and understanding readingsaless and marketing so dear readers kindly give your valuable feedback and guidance, because your feedback is a fuel for my thoughts to write more. 

Thanks and regards 

Author- Vikas Joshi
Email. vijoshi02@gmail.com

Sales

                      Sales an Inherent Art 
Yes, friends sales is an inherent art, but it is a science also, in a nutshell sale's  is an outcome of art and science application, in general sale's is process of exchanging goods or ideas from on place to other or from one person to another. It is a process to fulfil the gap between demand and supply .

      What to sale ? whom to sale ?

The product or idea or instructions which are in deep need of any person or society is to be sold to that person or society.

Who decides to sale?

A strong urge, need or demand regarding any product or idea or instructions or guidance when reaches to the person who is having all above mentioned things will when decides to deliver the same to that needy person to fulfill his demand is the person who decids the products to be sale.

 what is this process of sale's ?

 If I say you are a salesman than defiantly you will deny that I am not a salesman because I don't sale any product.
This truth which no body accepts that he is a salesperson but actually we are salesman by birth.

          Know how we are salesman by birth?
As the sale is defined as  " the Process to fulfill the need/demand and supply of that thing accordingly  " thus what ever we having with us is our Need
The activity we do to fulfil the need and by this proceses to fulfill that need, we do  sale's .

So now you will agree that we are salesman by birth.
   
     Generally it is an assumption and myth that a person who sales the product or services in exchange of money is a salesman this process is known as sale's. But actually it is a job done by a person for his livelihood.
  In this world only two commnity exists which are as follows :
1. Buyer
2.Sailer
The process of sailing and buying is called " sales ". Since our birth and prior to our death, and from morning  to evening knowingly or unknowingly we are involved in the process of sale's.  Below are some examples of sale's :

   *  Soon after birth of a child he demands for nourishment by crying and his mother fulfills his demand thus sales done.
Here child is " buyer "and mother is "saler ".
In this case the demand or need is very specific by buyer and saler offers the same.

 * Parents and teachers gives instruction and guidance and education  to a child because it is a basic need of a child for better upbringing,but all things and not exactly implemented by child.
Here parents and teacher are saler and child is buyer.
In this sale process buyer have options to buy the instruction whichever he thinks good for his betterment he adhare to it rest
he declines. Because the saler assumes that what ever he is saling is the need of his buyer, and buyer buys what exactly he is in need of.
 So in our routine life we do salesknowingly or unknowingly here money is not involved so, it's an assumption that we are not sales.a. and don't having any experience of saling products which is absoluty false .
In saling money is not always needed above are the example mentioned.
A great sale is done only based upon customers need .

  Why sales is an inherent art ?
In above example I tried to explain that sales is an inherent art which we applies based upon our need to fulfill our need,  in some cases buyers are in search of saler and in some cases saler are in search of buyer.
Buyer in search of saler,  example is child and mother . In this process the demand is emotional
Saler in search of buyer ,example student and teacher. In this process saler sales his products through, alarming, warning, by threatening. In this case buyer have a condition choice and option and the buyer and saler my do compromises to make sales happen.
No one had taught us how to sale and buy and by birth we are used to of sailing and buying this sales is an inherent art we do to ease our life.


Dear reader this is my though about sales which I tried to explain in very simple way hope you will like it and kindly give your valuable feedback because your feedback will give more inspiration to me.
In next part I will try elaborate about sale's and marketing
Why marketing is essential for sale and tools required for it.
Thanks and regards
Author - Vikas Joshi

OBESiTY - A sign of prosperity or Iindication of poverty ???

           

                            " OBESiTY "

             

The word OBESiTY stands for :-

O=Over, Obstacles

    When the weight of the body gets over      than the normal as per BMI and this over    weight of the body starts creating obstacles in daily routine working .

B= Bad,Burdon,Boring

     In many occasions it make the parson To feel bad and people in the society starts teasing, as one feels burdon and feels life boring 

E=End of energy

     The person feels feels lack of energy

S= Stubborn,Struggle

     Faceing more struggling life.

I= Idiot,

     Mostly jokes were cracked on obese person by society by declaring them as Idiot. 

T= Trouble, Tangible 

      The life becomes more troubled and tangible life. 

Y= Yield Less.

     Due to lack of energy feeling it is assumed that obese people are non productive.

"Obesity" the word itself is having it's gravity, but it has became a big issue now-a-days, and it is said that  "Obesity " is a sign of Prosperity, but if it is sign of prosperity then the person who is lean and having good diet what to be said about it.

So, what obesity is?

In one word if I say that 'obesity is a metabolic disorder. Actually it is the process of accumulation of excessive and unused fat which gets stored in adipose tissues in the body.

It is also Observed that no one wants to gain weight and do alot of things to reduce or burn extra fat from the body.

 The fat deposited in the body in form of " Cholesterol " ,

So let us know diagrammatic the patho physiology of fat formation and diposiion in the body as below :

    

   The cholesterol forms in the body by two sourcies Endogenous and Exogenous.

Endogenous cholesterol  is formed via intracellular synthesis while,  Exogenous cholesterol  is synthesised via Systemic circulation.

Saturated, Monounsaturated, Polyunsaturated fats and Cholesterol esters digested and absoarded in the proximal small bowl are reformulated and packaged into "Chylomicrons" by cells in the intestinal endothelium.

The exogenous lipoprotein system is responsible for synthesis, transportation , and catabolism of chylomicron particle and remnants. 

This, chylomicron are primarily composed of fatty acid, cholesterol, and apolipoprotein that are obtained from diet. 

These chylomicrons they enter in lymphatic system and travel through the body until they break down by enzyme lipoprotein lypase in the capillary beds to chlomicrone remnants, which are smaller and contains less fatty acids.

In addition to replenishing their cholesterol pools by taking up circulating lipoprotein from exogenous sources, cell can also synthesize it's own cholesterol via emdogenous pathway.

Excessive circulating LDL cholesterol will cause cholesterol disposition outside of the cell causing " forming, which Leads to (CAD) coronary artery disease. 

This in endogenous pathway thee

Lipoproteins are involved  LDL, VLDL and the third and imp. Lipoprotein involved in endogenous pathway is HDL. 

So above mentioned are the fat formation pathway but what are the factors which cause obesity? 

 factors  responsible for fat disposition in the body  as follows :-

* Having excessive cholesterol rich diet.

* Lack of physical activity. 

* Improper digestion 

* Constipation 

* Late night dinner

*Alcohol, Caffeine intake is more 

* More consumption of sweets 

*Irregular sleep

* Anxiety 

* Dipression

* No time for exercise 

* Improper life style.  

* Drugs adverse effects or side effects 

* Genetic

How obesity affects our life ? 

Obesity is the generator if many illness as well it hampers our financial savings also. 

So both physical and financial loss is associated with obesity,  know how. 

Most of the cases it been observed that an obese person are more to suffer from illness in his life such as :-

• Diabetes 
• Coronary Artery Disease 
• Hypertension
• Lethargyness
• Soring
• Sleep Apnea
• Dipression
• Dementia 
• Insomnia
• Infertility
• Osteoporosis 
• Osteoblastic Arthritis 
• Loss of labido etc. 

Risk factors associated with OBESiTY :

• Stroke (Cardiac or Cerebral or both) 
• Cancer 
• Deep Vein Thrombosis
• Polycystic Ovarian Syndrome 
• Pregnancy Complications 
• Venous Insufficiency 
• Breathing Problems 
• Fatty Liver 
• Kidney Related Issues 
• Heart Diseases 
• Diabetes

How to  Fight against obesity ? 

There are a lot of ways a means to fight against Obesity and defeat it, as we come to know that it is the root cause of seed which can produce many illness in our life and lists are mentioned above

As being obese you may suffer lot many illness which may increases your expenses and reduces your savings.

Above we come to know the factors responsible for obesity, but the main thing which is resposibile is our life style.
List of things to do to fight against Obeaity by yourself :

1. Control over eating. Eat less than your temptation.  "Eat To live not live to eat"
2. Avoid proceed food. 
3. Don't add raw salt additional on food. Because salt having affinity towards water. 
4. Eat fresh food, and drink attest 2-3 glass of water 1 HR after Meal. and during meal do not drink more than a glass of water only if needed. 
5. Avoid spicy food 
6. Avoid bakery and Dairy products in routine diet. 
7. Avoid non vegetarian foods
8. Consume more fibers To avoid constipation. 
9. Fix evacuation time, preferably early in the morning. 
10. Have meal in intervals. 
11. Drink at least 4ltr of water in a day. 
12. Wake up in the morning 
13. Exercise daily in morning 
14. Avoid awakening till late night 
15. Don't consume heavy meal during night 
16. Avoid cold or chilled beverages including water too.
17. Avoid fast food. 

There are some medicinal options  which most of the people adopting as Beriatric surgery, Some modern medicine. Ayurvedic medicines ,dieting etc but these are are not safe for long run. 

In the race of carrier making, study and Wealth building we generally compromise with meal, and just opt towards processed foods, bakery foods,  fast food and ready to eat.

Now, I will came back to the topic and again I am asking that is obesity  is a sign of prosperity............????

Definitely No.

Why,  because obesity conquers our willfulness.

All obese person are at a risk of CAD, Diabetes , B.P., Cerebral Attack,  infertility, OsteoArthritis , constipation,  insomnia, Snoring, dependence on others ,and so many things.

Which a lean person don't have to face the above mentioned

This with these fact I may say that obesity is the sign of poverty , because the best wealth is your health so if you don't do regular  Investment in health then wealth is having negligible.

So invest more on health for wealthy and happy  life.

Kindly give your valuable feedback . Awaiting for your feedback.